About Julia

Hi, I’m Julia, a brand strategist and designer based in Copenhagen.

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I work with organisations and founders who are building complex products, services or ideas and need their brand and communication to become clearer, more coherent and easier to understand.

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My background combines strategic brand thinking with digital design. Over the past years I’ve worked across agencies, in-house teams and independent consulting, partnering with organisations ranging from global brands to emerging health-tech companies.

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Most recently I spent two years in Sydney as Brand & Marketing Manager at Dokotela, a telehealth psychiatry platform, where I led a full brand refresh and helped translate complex clinical services into clear digital experiences.

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Today I work independently with organisations across healthcare, technology and expert-led services, helping them shape brand positioning, communication systems and digital expression.

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My approach is simple:
clarity comes before design.

Before colours, logos or websites, the most important work is understanding what a brand truly offers and how that should be communicated.

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If that resonates with where you are right now, I’d love to hear about what you’re building.

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Want to build something meaningful together?​