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Celebrate -

Brand Identity


Working as a designer for the creative agency ABEL, I have had the opportunity to work on a brand identity case for the client Celebrate. With the worldwide launch of an application and a conversational sharing platform, they were in need of a versatile and applicable identity. See the identity applied on their website.

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The adaptability of the logo and colour palette was carefully considered as it needed to be applicable on their app. The horizontal logo design created a for a responsive design for mobile and desktop. While the combination of muted beige tones with accents of bolder orange colours, created a valuable user interface for elements such as buttons and links.

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The friendly rounded typefaces were chosen due to their ability for scaling down on smaller and up on larger screens.


After creating a brand identity, I was then tasked with the project of designing and creating a corporate website and landing pages for the application which can be seen below.

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