Working as a designer for the creative agency ABEL, I have had the opportunity to work on a brand identity case for the client Celebrate. With the worldwide launch of an application and a conversational sharing platform, they were in need of a versatile and applicable identity. See the identity applied on their website.
The adaptability of the logo and colour palette was carefully considered as it needed to be applicable on their app. The horizontal logo design created a for a responsive design for mobile and desktop. While the combination of muted beige tones with accents of bolder orange colours, created a valuable user interface for elements such as buttons and links.
The friendly rounded typefaces were chosen due to their ability for scaling down on smaller and up on larger screens.