Compared to the previously outdated identity and a new colour scheme, Queue-it is able to become a more relatable brand and to stand out amongst competitors.
To create the layout for the new website I worked closely with the content team to make sure that the design is user friendly. By creating wire frames and mock-ups, I was able to prioritise content and create a responsive design.
We shot staged in house photoshoots for graphics used on website and marketing.
Alongside photography, the style is combined with a freehand drawn approach which is used for icons and graphics.
Making sure the brand style is consistent, the new design guide has also been implemented on Queue-it's social media.
"Julia has proven herself an asset in our recent brand redesign project, in which she has been involved at all stages: research & brainstorming, assisting in driving the direction of the project, as well as delivering key tasks and assets needed for the project: creating a new brand colour palette, creating new icons/graphics/illustrations/photography, etc."
- Miruna Sorescu (Design Manager, Queue-it)